1:00

Incremental measurement without cookies: Progressive's approach

Chris Luna of Progressive Insurance on incremental measurement and short vs long term thinking.

Fireside chat with Chris Luna, Director of Marketing Strategy, Progressive Insurance and Jeremy Bloom, CCO, Marketecture

1:25

Exorcising the Ghosts: Unveiling True Video Attention Beyond the View

Not all views are created equal. In a landscape filled with inflated metrics, we’ll reveal what truly drives attention, engagement, and impact—backed by AI, neuroscience, and real-world data.

Sean Black, SVP/GM North America, Dailymotion

2:00 Breakouts

Managing Trust In The Programmatic Supply Chain

The signals in RTB bid requests determine how DSPs allocative tens of billions of dollars of annual ad spend, and savvy sellers are learning that they can gain market share by optimizing these signals. But where is the line between signal optimization and fraudulent misrepresentation? And what can the industry do to ensure bidsream signals are trustworthy? In this session, Sincera's Mike OSullivan and Jounce's Chris Kane team up to provide an inside view of the state of bidstream signals.

Michael O'Sullivan, Co-Founder, Sincera

Chris Kane, CEO, Jounce Media

2:00 Breakouts

Chaos to Clarity: Using Location Intelligence to Reach Hidden Audiences & Drive Performance

Eighty percent of transactions happen in the real world, but most digital advertising tools and strategies miss these signals. With cookies going away, it's time to pay attention to that 80%. This session will cover how location intelligence can provide an edge, helping advertisers discover hidden consumer behaviors and drive incremental performance.

Alex Boras, President, Blis

Scott Lichtenthal, Mastercard

2:00 Breakouts

Identity in practice: How brands and agencies cooperate

How do brands and agencies collaborate on identity? Ana and Domenic talk through real-world use cases on how to pick technology vendors, collaborate, and get the best results on the buy-side.

Ana Milicevic, CEO, Sparrow Advisors

Domenic Venuto, Chief Product & Data Officer , Horizon Media

2:30 Breakouts

Sandbox-palooza, all the results in one place

Rapid fire presentations on the latest research and studies about Google's Privacy Sandbox.

Matt Davies, Director Solutions Consulting, BidSwitch

Jon King, Sales Strategy, Raptive

Joshua Prismon, Chief Architect, Index Exchange

2:30 Breakouts

Attention on the bid stream: Programmatic's next frontier

Attention metrics are the fastest-growing data segment in programmatic advertising. This session takes you through the journey of programmatic attention activation—from early tools like Moat Video Score to modern innovations like custom algorithms and pre-bid targeting. What's next? We'll spotlight emerging trends, including SSP and publisher solutions that pinpoint quality placements and DSP capabilities that make applying attention metrics as easy as a click. Discover how attention data is reshaping activation and making smarter media buying the new standard.

Marc Guldimann, CEO, Adelaide

Paolo Provinciali, VP, LinkedIn

2:30 Breakouts

AI for Creatives: The no BS, actually in production, and saving tons of time and money session

Jeffrey Matisoff, Partner, Jellyfish

Amanda Dean Chasteen, Director, Advertising, Workday

3:00 Breakouts

How to be a power collaborator: An agency perspective

Media agencies have become pivotal in leveraging data collaboration to power more innovative advertising strategies. In this fireside chat, Lauren Wetzel, CEO of InfoSum, and JiYoung Kim, COO at GroupM, North America, explore how media agencies safely access data from multiple parties to deliver high-performing advertising campaigns across media owners while prioritizing the privacy of consumers and protecting the security of their client’s data.

Lauren Wetzel, CEO, Infosum

JiYoung Kim, COO, GroupM North America

3:00 Breakouts

Unpacking the identity "LUMAscape" with U of Digital

U of Digital is becoming the go-to resource for all things relating to training. They're joining Marketecture Live for a crash course on PETs. If that term's new to you, probably best to attend.

Shiv Gupta, CEO, U of Digital, Myles Younger, Head of Innovation and Insights, U of Digital

3:00 Breakouts

Did AI Kill AdTech PR?

AI is taking over the web—do people even read articles anymore? At the same time, adtech companies face an increasingly aggressive press, and short sellers are circling. How can your company break through, control its narrative, and survive in this new landscape?

Chris Harihar, Executive VP, Mod Op

3:20

Networking break

3:45

AI start-up pitches: Embrace the chaos!

We bring some of the most interesting start-ups in advertising and marketing onto stage for rapid fire pitches. You can't get more cutting edge than this!

Moderated by Eric Franchi, Aperiam.vc and Brett Wilson, Swift.vc

4:15

Marketecure Podcast live recording with Brian O'Kelley

Brian O'Kelley of Scope3 joins Eric Franchi and Ari Paparo on a live taping of the Marketecture podcast. BOK is going to unveil his vision for the intersection of AI and sustainability.

Ari Paparo with special guest Brian O'Kelley of Scope3

4:55

Wrap-up, lessons learned, hugging

5:00

The AdTechGod St. Patrick's Day happy hour!

Sponsored by Attain

Will ATG be there or not? You'll never know...